JOHN JONES & SON FAMILY BUTCHERS
Brand Strategy
Brand Identity
Brand Application
When a business survives over 100 years, they're doing something right. Our job was to capture that something.
John Jones & Son is a five-generation family butchers in Ruthin, North Wales. They’ve been serving the community since 1921 but never had a proper brand identity. The quality was there, the reputation was there, but nothing visual to tie it together.
Five generations of the same family, the same craft, the same community connection. That story needed to come through. The brand needed to feel rooted, Welsh, and like it had always existed.
The typography is drawn from 1920s type, the same era the shop was founded, but it doesn't feel dated. It feels considered. Traditional signage, butchery references, all brought together in a system that works on a shop window and an Instagram grid.
From there it rolled out across signage, butcher paper, stickers, recipe cards, invoices, Welsh language variations.
The shopfront got a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similar style to what we'd designed. A full circle moment that felt like the brand had been there all along, just waiting to come back.
JOHN JONES & SON FAMILY BUTCHERS
Brand Strategy
Brand Identity
Brand Application
When a business survives over 100 years, they're doing something right. Our job was to capture that something.
John Jones & Son is a five-generation family butchers in Ruthin, North Wales. They’ve been serving the community since 1921 but never had a proper brand identity. The quality was there, the reputation was there, but nothing visual to tie it together.
Five generations of the same family, the same craft, the same community connection. That story needed to come through. The brand needed to feel rooted, Welsh, and like it had always existed.
The typography is drawn from 1920s type, the same era the shop was founded, but it doesn't feel dated. It feels considered. Traditional signage, butchery references, all brought together in a system that works on a shop window and an Instagram grid.
From there it rolled out across signage, butcher paper, stickers, recipe cards, invoices, Welsh language variations.
The shopfront got a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similar style to what we'd designed. A full circle moment that felt like the brand had been there all along, just waiting to come back.
JOHN JONES & SON FAMILY BUTCHERS
Brand Strategy
Brand Identity
Brand Application
When a business survives over 100 years, they're doing something right. Our job was to capture that something.
John Jones & Son is a five-generation family butchers in Ruthin, North Wales. They’ve been serving the community since 1921 but never had a proper brand identity. The quality was there, the reputation was there, but nothing visual to tie it together.
Five generations of the same family, the same craft, the same community connection. That story needed to come through. The brand needed to feel rooted, Welsh, and like it had always existed.
The typography is drawn from 1920s type, the same era the shop was founded, but it doesn't feel dated. It feels considered. Traditional signage, butchery references, all brought together in a system that works on a shop window and an Instagram grid.
From there it rolled out across signage, butcher paper, stickers, recipe cards, invoices, Welsh language variations.
The shopfront got a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similar style to what we'd designed. A full circle moment that felt like the brand had been there all along, just waiting to come back.